Company Details
Aspen Pharmacare Australia / New Zealand is a subsidiary of Aspen Pharmacare Holdings Limited, the largest listed pharmaceutical company in South Africa, with market capitalization in excess of 12 billion rand or over A$2.5 billion.
If Aspen were an Australian company, it would be ranked in the top 100 companies in the nation. Aspen commenced operations in Australia in May 2001 and since then has acquired many established brands of medicines.
There are many tried and trusted brands in Australia which are no longer actively promoted by pharmaceutical companies because they are either off patent or their volumes are too low to warrant the cost of promotion. Sometimes in large companies turning over hundreds of millions of dollars, a $5 million product is not even on the radar screen, so to speak.
Many older products are still very effective and have individual modes of action that are not matched by newer products. They are also cost effective to the consumer and to the government. Just a simple reminder to doctors often results in renewed support as doctors often forget due simply to the enormous workload and pressure they are put under. A twist on an old saying, "Not dead but forgotten".
Another strategy of Aspen is to recruit salespeople who have strong customer relationships and are themselves liked and trusted by doctors. Most of the Aspen sales team are nearing retirement and are working part-time. Our oldest representative is in his 80's and most Aspen representatives expect to work well past retirement age.
Unlike some companies, where there are multiple representatives calling on doctors to promote the same product, Aspen representatives are servicing and extensive range of products that are widely used. Because these products are reasonably well known to the medical community, sales calls are not as time consuming and certainly not as demanding. We aim to help.
Our Pharmacy products are ever expanding and pharmacists should keep a watch for Aspen mailings on new products.
If Doctors or Pharmacists want more information or wish a representative to call about Aspen Pharmacare products, our contact details and an information request form can be found here.
